Boswell’s Music City Harley-Davidson Store Roars into Nashville Airport

EAST RUTHERFORD, N.J., Aug 28, 2008 /PRNewswire via COMTEX/ — Riding tandem with one of Nashville’s most popular retailers, Boswell’s Harley-Davidson, travel retailer Hudson Group has opened a unique specialty store in Nashville International Airport (BNA) that celebrates all that is fun and exciting about the world’s best known motorcycle brand, now celebrating its 105th anniversary.

Boswell’s Music City Harley-Davidson opened for business this summer and has become a focal point of the airport’s recently refreshed retail program. Located front and center in the store is a Harley-Davidson Dark Custom Nightster, the new retro-look bike designed to appeal to younger riders.

Arranged behind this stylish machine is a wide array of authentic merchandise from Harley-Davidson — gifts, souvenirs, apparel and collectible items emblazoned with familiar Harley motifs: flames, skulls, tattoos and the classic copper-and-black Harley bar and shield.

“The airport store will be an extension of our own fine stores, which feature only genuine Harley-Davidson and Boswell’s logoed products,” notes company President Bubba Boswell, whose family has been selling Harley-Davidson motorcycles in Nashville for three generations.

Full Story: MarketWatch